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So in the comments to Hit & Run's post on the merger between Sears and K-Mart, somebody suggested they name the new store S-Mart. Damn, but that's a good idea. Probably not gonna happen, though.

Truthfully, this strikes me as more desperate fumbling by Sears executives. The company has no idea what to do, and hasn't had a clue for a long time. This won't help.